Up® Premium Chalk gives a beautiful, rich, and layered surface to any wall, piece of furniture, or object for an easy + quick chalk finish.
Apply with a brush, roller, or airless sprayer to properly primed surfaces (a flat primer similar to the final color). Drying time may vary depending on temperature and humidity but is commonly dry to the touch within 1 hour. Recoat if necessary after 2-4 hours.

Up® Chalk paint is made from recycled post consumer paint and brought to life through an arduous upcycling process that involves collecting unwanted paint, separating that paint into color groups utilizing an exhaustive reprocessing system bringing you the finest chalk paint available. Because this paint is mainly derived from post consumer sources it’s highly sustainable with very little virgin raw materials. This means it’s very good on the environment, good on CO2 emissions, and recyclable still.

Ship your old paint back for free with our Up™ Box when you buy any 1-gallon Up™ Paint.

The Anni Vanderbeek Collection is a collection that is inspired by the interiors of early 2000s rom-coms we all know and love—Bridget Jones’s Diary, Notting Hill, Love Actually. But rather than recreating the past, we’re capturing the feeling those spaces gave us.These colors are made for real homes. Homes filled with art from the Tate Modern, handcrafted treasures, and marks on the wall marking how tall everyone’s grown. Where sculpture lives beside cereal boxes, and sunlight lands softly on a stack of half-read books. It’s not about perfection—it’s about personal connection. It’s not about being trendy—it’s about being true. The tones are layered, painterly, and meant to age beautifully alongside you.

WHERE TO USE
Up® Interior Acrylic Latex is a versatile finish that appears flat when viewed directly, and slightly lustrous when viewed at an angle. Ideal for living rooms, bedrooms, home offices and more. Use on properly prepared plaster, drywall, wood, masonry, plywood and properly primed metal.
Up® Exterior Acrylic Latex is designed to withstand the elements while providing a sophisticated finish that appears smooth and slightly glossy, enhancing curb appeal. Perfect for a variety of residential and commercial applications, it is ideal for use on properly prepared wood, vinyl, aluminum siding, trim, doors, and shutters, as well as masonry and primed metal surfaces.

SURFACE PREPARATION
Remove loose paint; wash previously painted surfaces to remove dirt, grease, oil and other contaminants. Thoroughly rinse the washed areas and allow to dry completely. Before Painting: Scuff sand glossy surfaces. Repair imperfections and sand smooth. Remove all dust with a damp cloth, allow to dry. Allow new stucco, plaster and masonry to cure for 30 days before priming with a 100% acrylic primer. For best performance with heavy stains and watermarks, use an acrylic stain blocking primer.

COVERAGE
Covers approximately 400-450 square feet per gallon depending on the surface texture, porosity and application method. Certain colors may require more than one coat for complete hide. Designer White is a crisp, classic white that offers superior hide with one coat coverage. The Ultra White Tint Base can be used, as is, when a cleaner, brighter white is desired, but may require more than one coat.

APPLICATION
Stir thoroughly with a circular lifting motion. Thinning is not recommended, but if necessary, use clean water sparingly. Apply liberally from dry areas into wet and finish with smooth, even vertical strokes. Do not apply when air, surface or product temperature is below 50°F (10°C). Do not apply in temperatures above 90°F (32°C). For best results, use a top quality polyester or nylon brush, appropriate length nap roller (3/8” length for most surfaces), pad applicator or sprayer. To assure color uniformity, purchase enough paint to complete the job and intermix all containers. For best results, allow paint to dry for 2-4 weeks before washing.

DRYING TIME
Dries to touch in 1/2 hour at 77°F and 50% humidity. May be recoated in 2-3 hours under the same atmospheric conditions. High humidity and low temperatures will extend the drying time. Deep colors tinted from the bases may require extra time to thoroughly dry.

CLEAN UP
Clean up tools and spills immediately with warm, soapy water. Leftover product can be stored at room temperature for future use.

Up™ Paint is a pre-tinted and ready-to-use premium latex paint perfect for indoor applications. Up® Interior Acrylic Latex is a versatile finish that appears flat when viewed directly, and slightly lustrous when viewed at an angle. Ideal for living rooms, bedrooms, home offices and more. Use on properly prepared plaster, drywall, wood, masonry, plywood and properly primed metal.
Up® Exterior Acrylic Latex is designed to withstand the elements while providing a sophisticated finish that appears smooth and slightly glossy, enhancing curb appeal. Perfect for a variety of residential and commercial applications, it is ideal for use on properly prepared wood, vinyl, aluminum siding, trim, doors, and shutters, as well as masonry and primed metal surfaces.

Our revolutionary new formula, GlassX™ delivers an ultra-smooth, premium finish. Not only is the paint product best-in-class, so is the process. Our waste stream rescue program captures 6 million pounds of automotive windshields weekly, extracting the resin and upcycling into a beautiful new paint.

Ship your old paint back for free with our Up™ Box when you buy any 1-gallon Up™ Paint.