The Emily Rayna Collection

A Color Capsule from the Mind of @emilyrayna

I want the collection to have a color for everyone. They can be accent colors for furniture or walls, or they can be used to color-drench spaces!

Emily Rayna

Introducing

The Emily Rayna Collection

Your space can be anything you want it to be. It doesn't have to look like somebody else's. Everyone has that specific color that feels like home. Each person's style is unique to their own story. I wanted to pick the most versatile version of each color so that everyone has a chance to engage with this collection regardless of their aesthetic.

Tattoo Ink

This isn't just any navy – it's the kind of cool, confident dark blue that makes a statement without saying a word. Perfect for creating that moody accent wall or adding sophisticated drama to built-ins, Tattoo Ink brings depth and intention to any space that's ready to get a little bold.

SHOP NOW →

Sunny Sky

Like the perfect morning light streaming through your windows, this dusty blue shade brings an airy, optimistic energy to any room. It's the color equivalent of a deep breath of fresh air – clean, calming, and endlessly versatile for creating that effortless, bright foundation Emily loves.

SHOP NOW →

Adagio Pink

Soft, warm, and beautifully feminine without being overwhelming. This light blush brings gentle sophistication to nurseries, bedrooms, or anywhere you want to add a touch of romance and serenity to your daily life.

SHOP NOW →

Northeastern Woods

Step into your own personal forest retreat with this rich, grounding dark green. Whether you're creating a cozy reading nook or a statement dining room, Northeastern Woods brings that perfect connection to nature indoors – sophisticated, timeless, and deeply restorative.

SHOP NOW →

Cyber Cat Eye

This playful chartreuse is pure modern magic! It's that perfect pop of unexpected color that makes guests do a double-take in the best way possible. Think accent doors, powder rooms, or that one wall that deserves to be the star of the show.

SHOP NOW →

Groovy Grove

Ready to get a little groovy? This olive green can bring personality to your space without being too bright. It has the perfect amount of brown to be used as a neutral, or as a pop of color in a neutral space.

SHOP NOW →

Serene Saturday

This soothing sage is like a deep exhale after a long week – the perfect green-gray that brings instant calm to any space. It's Emily's go-to for creating those peaceful, balanced rooms where you can truly unwind. Whether it's a bedroom sanctuary or a living room that needs a dose of zen, Serene Saturday wraps your space in that effortless, spa-like serenity we all crave.

SHOP NOW →

Color Drenched Plum

This rich, sophisticated maroon is your secret to achieving that coveted timeless moody look that never goes out of style. It's the kind of deep, wine-inspired hue that makes a room feel both dramatic and refined – perfect for creating those intimate dining spaces, cozy reading corners, or statement accent walls where you want to embrace elegant shadows and timeless sophistication.

SHOP NOW →

Pop of Red

Emily's nod to the "unexpected red theory" – that one perfect red accent that pulls an entire room together and adds that surprise element that makes a space feel complete! This rich orange-red is your secret weapon for adding that finishing touch that makes designers nod in approval. Use it sparingly, use it boldly, but definitely use it where guests least expect it.

SHOP NOW →

Calico Cotta

Inspired by calico cats, this earthy terracotta orange is like a warm hug from the desert Southwest. It's grounding yet energizing, perfect for creating those Instagram-worthy accent moments that feel both on-trend and timeless.

SHOP NOW →

Squiggly Sunset

Pure sunshine in a can! This joyful yellow brings instant warmth and optimism to any space. Whether it's a cheerful breakfast nook or a creative workspace, Squiggly Sunset is guaranteed to make you smile every time you see it.

SHOP NOW →

Postmodern Lilac

This dreamy light lilac is where vintage charm meets contemporary cool. It's the perfect way to add a whisper of color that feels both nostalgic and completely current.

SHOP NOW →

A Conversation with Emily Rayna

Hi, my name is Emily Rayna.

I've been an interior designer for five years and I'm most known for DIY projects, budget-friendly solutions, and experimenting with color.

The design work that I do is mostly on social media. I love gifting renovations, experimenting with problem solving, and creating pieces on a budget.

Now that you're launching your own paint collection, what excites you the most about that?

What excites me about having my own color collection is the fact that I love color and I use color in all of the spaces that I design, so to have my own favorite version of each color that I can use is very exciting.

And I also just want people to have the best version of each color for their own space.

Picking the right shade of your favorite color can be really daunting, and can lead to people playing it safe and avoiding color entirely.

There is a lot that goes into making a shade look good in a real space, so it is impossible to have a one-size-fits-all solution. However, I did a lot of research to figure out the most versatile, agreeable shades of each color. I’m hopeful that this collection will make decision making easier.

No matter what your lighting is or what wood tones you use, these colors should blend in naturally.

What made you want to partner with Up Paint?

What excites me about partnering with Up Paint is that they have more behind their brand than just a typical paint brand.

There's all of this environmental research that they're doing and they are really trying to expand upon the paint industry, which I think as a designer, it's really important to care about the planet.

I think interior design as a whole can be very bad for the planet, and I recognize that. I like to try to be conscious about the work that I do and making sure that I'm not making a bad environmental impact.

And I think that what Up Paint is doing is really cool. I think that more companies should be working towards minimizing waste, and I think that upcycling paint is a really innovative idea, and I really am excited to be behind it.

Okay, next is the collection philosophy.

For the Emily Rayna collection, I wanted to make sure that I included every color. I think that everyone has their own specific design style that is something you absorb throughout life. Everyone has that one color that they love and feels like home.

So I really wanted range.

I wanted to pick the best version of each color so that everyone can have an opportunity to engage with this paint collection.

And then I did the research behind the scenes to figure out what shades of each color work with the most different types of spaces, and that's kind of how the collection was born.

Why is it important to you that people find their own unique style?

I think that it's really easy in today's day and age for people to just follow trends and just do what's easiest for their own spaces, but I don't think that that fulfills a person enough. And you only have one life to live.

So I think that everyone's spaces should really reflect them and what genuinely interests them.

And so that's why I think that this color collection is a really great opportunity for people to explore new colors that they might have been a little bit afraid of, but they have interest in. Even if it's not necessarily the trend, it's something that they love.

With your early experience in commercial design, how do you approach color for a residential space? And does the color, or the space, come first?

I think that my background in commercial design has made me not afraid of color, which I'm really grateful for, and I think that that shows in my designs.

I do like to start with function for everything. But when it comes to color, I can be very bold and I love to use pops of color throughout spaces, which is typically not something you see in residential design.

But I think that bringing a little bit of that commercial design energy into spaces is what makes it uniquely my design.

So when this conversation is over, and you go back on your way, what do you hope people reading this story will take away from it?

You can design your space to be anything that you want it to be, and it doesn't have to be cookie cutter, it doesn't have to look the same as somebody else's. You can experiment with color.

I hope that my story can just inspire people to try things out of their comfort zone.

I wasn't a social media person at first, I just really loved interior design. So I started sharing my ideas online, and that’s how I've had all these amazing opportunities.

So I hope that my story can inspire people to kind of put themselves out there.