This is Why

We create paint products for ocean lovers, weekend warriors, style shapers and thoughtful humans.

WATCH OUR STORY →

Have you ever wondered how paint is made? Or what happens to unused paint? Us too! We set out to answer these questions, and in the process, we discovered an earth-kind, affordable way to make better paint.

Up Paint’s Sustainability Story

Have you ever wondered how paint is made? Or what happens to unused paint? Us too! We set out to answer these questions, and in the process, we discovered an earth-kind, affordable way to make better paint.

WATCH OUR STORY →

The Problem:

Over 850 million gallons of paint is produced each year and an estimated 10% of that paint goes unused - a number that grows yearly. Unfortunately, much of the unused paint ends up in landfills or improperly dumped which has detrimental consequences for the environment. In fact, over half of all the microplastics in the ocean are attributed to paint waste.

The Solution:

Unused paint doesn’t need to end up in landfills and oceans. Up Paint™ rescues old paint and gives it second life with our proprietary Evergood™ Paint Recycling Process. Every gallon of paint purchased from Up Paint saves a gallon from polluting our environment.

Paint Recycling
in a Box

Have unused paint lying around? Of course you do, everyone does! Order our Up Box™ and we'll send you everything you need to ship it back to us. Easy peasy. Plus, we’ll give you $5 off your next purchase!

SHOP NOW →

×
×
×
×
FEATURED IN
  • DBusiness
  • FastCompany
  • Remodelista
  • Vox

Feel Better Buying Paint

Recycled Paint Room

★★★★★

“UpPaint colors were vibrant and touched up well. Paint went on smoothly and was easy to apply with both a brush and my paint sprayer. The paint looks great on the furniture pieces I restored. Also appreciated the box they supplied to recycle a can of paint I didn’t need. Highly recommend!”

BLAINE R., CINCINNATI, OH

Recycled Paint Room

★★★★★

“The ability to recycle unused paint is the highlight of this sustainable paint. Ideal for quality projects and the environment.”

MELISSA H., DENVER, CO

Recycled Paint Room

★★★★★

“Stunning colors and excellent texture, while also being sustainable? This recycled paint is a no-brainer.”

RAYMOND F., SEATTLE, WA

Recycled Paint Room

★★★★★

“Eco-friendly paint that looks and feels luxurious. The colors are bold and fun while still being earth-conscious.”

AMANDA L., MILWAUKEE, WI

Recycled Paint Room

★★★★★

“Recycled paint with remarkable colors and eco-friendliness in mind. It's a positive decision for people who wish to live sustainably.”

RAVEN S., PORTLAND, OR