This is Why
We create paint products for ocean lovers, weekend warriors, style shapers and thoughtful humans.
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The Problem:
Over 850 million gallons of paint is produced each year and an estimated 10% of that paint goes unused - a number that grows yearly. Unfortunately, much of the unused paint ends up in landfills or improperly dumped which has detrimental consequences for the environment. In fact, over half of all the microplastics in the ocean are attributed to paint waste.
The Solution:
Unused paint doesn’t need to end up in landfills and oceans. Up® Paint rescues old paint and gives it second life with our proprietary Evergood™ Paint Recycling Process. Every gallon of paint purchased from Up Paint saves a gallon from polluting our environment.