Up® Chalk paint is made from recycled post consumer paint and brought to life through an arduous upcycling process that involves collecting unwanted paint, separating that paint into color groups utilizing an exhaustive reprocessing system bringing you the finest chalk paint available. Because this paint is mainly derived from post consumer sources it’s highly sustainable with very little virgin raw materials. This means it’s very good on the environment, good on CO2 emissions, and recyclable still.