Up Paint Press Release - Michaels Stores Announcement

DETROIT, MI, August 11, 2023 - Up Paint, the world's first upcycled paint company specializing in sustainable, earth-kind paint at scale, will now have products available in 1,275 Michaels stores across North America.

"This partnership is a major milestone for Up Paint," said Dustin Martin, CEO, Martin Studios, the parent company of Up Paint. "Our mission is to provide earth-kind paint products, and the collaboration with Michaels allows us to bring sustainable products to an even broader audience."

Up Paint's Metallic Paint, Chalk Paint, and Venetian Plaster as well as trowels, brushes, rollers, paint trays, paint sticks, paint cleaners, and furniture salves, will contribute to a more sustainable future for the craft and DIY industry.

Up Paint’s products, made from recycled products, empower crafters and artists to refinish furniture, apply architectural wall coatings, update cabinetry, and more, all while reducing environmental impact and promoting a circular economy.

Over 85 million gallons of paint end up in landfills and our oceans each year, having Up Paint available at 1,275 Michaels stores will help change that. For more information about Up Paint’s range of sustainable products, visit www.uppaint.com.

About Up Paint:

Up Paint, based in Detroit, Michigan, is the world's first upcycled paint company specializing in sustainable, earth-kind paint at scale. We offer a wide range of paint products, including Chalk Paint, Venetian Plaster, Metallic Paint, and Latex Paint, as well as a variety of paint tools that empower creators to tackle projects while contributing to a more sustainable future. Up Paint is a proud recipient of "Most Innovative Companies” and “Most Innovative Products” by Fast Company. For more information, please visit www.uppaint.com.

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