Terracycle Partnership

Up® Paint Partners with Recycling Leader, TerraCycle, to Recycle Leftover Paint & Cans

Detroit, Michigan (June 6, 2024)— According to Earth Action, paint is one of the top contributors to microplastics in the ocean. This World Oceans Day, Up® Paint, the world's first upcycled paint company specializing in sustainable, earth-kind paint at scale, is teaming up with TerraCycle, the international leader in recycling hard-to-recycle materials, to introduce their innovative solution to recycle leftover paint. The Up® Paint x TerraCycle® – Paint Zero Waste Box™️, available to consumers now, will keep unused paint out of landfills, incinerators, and oceans.

"Up® Paint and TerraCycle® share a common goal of rethinking waste and developing practical solutions for today's complex waste challenges," said Dustin Martin, CEO of Up® Paint. "The Paint Zero Waste Box™️ is a testament to our commitment to moving the world of paint towards a circular economy."

The Up® Paint x TerraCycle® – Paint Zero Waste Box™️ offers an easy and fast solution to recycle any brand of unwanted latex or acrylic paint. Simply place cans of leftover paint in the box and ship your box back to us using the pre-affixed shipping label. All viable paint will be sorted, processed, and reconditioned into new paint.

The demand for paint recycling services continues to grow. The complex material, hazardous characteristics, and inability of local recyclers to make a profit recycling the waste make latex and acrylic paint ineligible for curbside recycling services.

“At TerraCycle, we have always been committed to making recycling hard-to-recycle waste as easy and convenient as possible,” said Tom Szaky, Founder and CEO of TerraCycle. “Together with Up® Paint, we are spearheading a sustainable alternative to traditional paint disposal methods to ensure unused paint doesn’t end up in landfills, incinerators–or our oceans.”

TerraCycle, the leader in collecting and recycling complex waste streams, created Zero Waste Boxes to provide solutions for hard-to-recycle waste that cannot typically be recycled through standard municipal recycling services. To learn more about TerraCycle and its innovative recycling solutions, visit

To learn more about Up® Paint and its commitment to sustainability, visit

About Up® Paint

Up® Paint, based in Detroit, Michigan, is the world's first upcycled paint company specializing in sustainable, earth-kind paint at scale. We offer a wide range of paint products, including Venetian Plaster, Metallic Paint, Chalk, and Latex Paint, as well as a variety of paint tools that empower creators to tackle projects while contributing to a more sustainable future. Up® Paint is a proud recipient of "Most Innovative Companies” by Fast Company. For more information, please visit

About TerraCycle

TerraCycle is an international leader in innovative sustainability solutions, creating and operating first-of-their-kind platforms in recycling, recycled materials, and reuse. Across 21 countries, TerraCycle is on a mission to rethink waste and develop practical solutions for today’s complex waste challenges. The company engages an expansive multi-stakeholder community across a wide range of accessible programs, from Fortune 500 companies to schools and individuals. To learn more about TerraCycle and join them on their journey to move the world from a linear economy to a circular one, please visit